Marketing strategy of Amul free essay sample

In terms of overall advertising expenditures, media advertising is still dominated by Press and television, which are of comparable size (by value of sales). Posters and radio follow some way behind, with cinema representing a very specialist medium. Press[edit] In the United Kingdom, spending is dominated by the national regional newspapers, the latter taking almost all the classified advertising revenue. The magazines and trade or technical journal markets are about the same size as each other, but are less than half that of the newspaper sectors. Television[edit] This is normally the most expensive medium, and as such is generally only open to the major advertisers, although some regional contractors offer more affordable packages to their local advertisers. It offers by far the widest coverage, particularly at peak hours (roughly 7. 00–10. 30 p. m. ) and especially of family audiences. Offering sight, sound, movement and colour, it has the greatest impact, especially for those products or services where a demonstration is essential; since it combines the virtues of both the story-teller and the `demonstrator. We will write a custom essay sample on Marketing strategy of Amul or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To be effective, these messages must be simple and able to overcome surrounding family life distractions especially the TV remote. Radio[edit] Radio advertising has increased greatly in recent years, with the granting of many more licenses. It typically reaches specific audiences at different times of the day—adults at breakfast, housewives during the day, and commuters during rush hours. It can be a cost-effective way of reaching these audiences—especially since production costs are much cheaper than for television, though the lack of visual elements may limit the message. In radio advertising it is important to identify the right timing to reach specific radio listeners. For instance, many people only listen to the radio when they are stuck in traffic, whereas other listeners may only listen in the evenings. The 24-hour availability of radio is helpful to reach a variety of customer sub-segments. In addition, it is a well-established medium to reach rural areas. Cinema[edit] Though national audience numbers are down, this may be the most effective medium for extending coverage to younger age groups, since the core audience is 15 to 35. Internet/Web Advertising[edit] This rapidly growing marketing force borrows much from the example of press advertising, but the most effective use—adopted by search engines—is interactive. Mobile Advertising[edit] Personal mobile phones have become an attractive advertising media to network operators, but are relatively unproven and remain in media buyers sidelines. Audience Research[edit] Identifying the audience for a magazine or newspaper, or determining who watches television at a given time, is a specialized form of market research, often conducted on behalf of media owners. Press figures are slightly complicated by the fact that there are two measures: readership (total number of readers of a publication, no matter where they read it), and circulation (the number of copies actually sold, which is mostly independently validated). Advertising-free media[edit] Advertising-free media refers to media outlets whose output is not funded or subsidized by the sale of advertising space. It includes in its scope mass media entities such as websites, television and radio networks, and magazines. The public broadcasters of a number of countries air without commercials. Perhaps the best known example of this is the United Kingdoms public broadcaster, the BBC, whose domestic networks do not carry commercials. Instead, theBBC, in common with most other public broadcasters in Europe, is funded by a television licence fee levied on the owners of all television sets. A 2006 report by the Senate of Canada suggested that the countrys public broadcaster, the Canadian Broadcasting Corporation, be funded sufficiently by the federal government so that it could air without any advertising. [1] Advertising media scheduling[edit] Scheduling refers to the pattern of advertising timing, represented as plots on a yearly flowchart. These plots indicate the pattern of scheduled times advertising must appear to coincide with favorable selling periods. The classic scheduling models are Continuity, Flighting and Pulsing. Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the countrys largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Amul follows a unique business model, which aims at providing value for money products to its consumers, while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners. In butter, cheese and saturated fats, Amul has remained the undisputed market leader since its inception in 1955, by offering quality products at competitive prices. In other categories, Amul has nullified its late mover disadvantage through aggressive pricing, better quality, innovative promotion, and superior distribution. The cooperative model pioneered by Amul is known as the Anand pattern cooperative system. It was a three-tier structure that comprised village societies, district level dairy unions and a state level federation. Each tier was economically independent of the others and comprised representatives elected from the tier below it. The organizations at each level were governed by their own bylaws, and were managed by democratically elected boards. The marketing strategy of new offerings of Amul is to primarily create a brand so as to enable itself to create a monopolistic or oligopolistic situation in a market segment which is essentially homogenous and thus create brand loyalty. The consumers of Amul exhibit variety seeking behavior. Amul ensures push strategy in order to ensure availability of the product. The aim of the company is to provide value for money to its customers but never compromise on its product quality. One of the most conservative FMCG entities, GCMMF spends a mere 1% of its turnover on promotions. GCMMF has written and re-written rules of the game. Amul butter girl is the the longest running ad campaigns for the last [continues]

buy custom Effects of Immigration on Jobs essay

buy custom Effects of Immigration on Jobs essay The article Effects of Immigration on Jobs; Wages Is Difficult for Economists to Nail Dow explains on the effects of the people who migrate and decide to stay in America. It indicates that the people have assisted in economic growth though there are some side effects. The people who migrated to America have displaced the workers from America. Those without high school diploma have entered the working in casual jobs hence reducing the wages. The manufacturing jobs have declined, and this made more citizens to remain jobless. Despite the side effects, immigrants have assisted a lot in the growth of economy, because they provide service with cheap labor. They pay for government taxes, and this assists in growth of economy of some state. Many immigrants join social unions, but they go back before retiring and they do not claim for their dues. The article, Defying Trends, Canada Lures More Migrants explains that Canada has benefited from immigrants. Those under Manitoba provide casual services like driving, carpentry, plumbing, and weaving among others. They provide the service at cheap price and this makes Canada safe. Those pay rent and other bills and this increases government revenue because of huge tax. Immigrants also determine the political wave because about 20% of Canadian voters are foreigners. Canada needs more foreigners to provide casual services with low wage. The immigrants have improved Canadian economy. Opinion The immigrants add value to the economy, because they make the country more congested. Some of the immigrants leave their country due to bad record, and when accepted to stay in foreign country, they may later develop criminal behaviour and become a threat to security. Countries should resource the citizens and train them to provide all services. When a terrorist enters a certain country, he can bring more loss than 100 immigrants bring. Each country should handle immigrants with great care. Buy custom Effects of Immigration on Jobs essay

Police corruption Research Paper Example | Topics and Well Written Essays - 2250 words - 1

Police corruption - Research Paper Example It will also point out different types of corruption, examples of cases and some measures being taken by the law enforcement bodies to curb corruption. The known types of corruption occur on different scales, involving different positions of power and also varying in magnitude. Although most states have taken steps to reduce corruption by splitting their governments into executive, legislative and judiciary arms, it is still rampant within the police, which is under the executive arm. Police corruption refers to the specific misconduct by police officers with the intention of realizing personal benefits, including financial and career advancements, by practices that abuse power such as soliciting for bribes, protecting organized prostitution and drug cartels, bearing false witness and prosecuting falsely. Corruption is detrimental to any police force because it is a crime and costs them their integrity and public image. Generally, most corruption practices can be categorized under ei ther petty corruption, grand corruption or systemic corruption, and further classified into their specific types (Mishra, 2006). The differences are rooted in the involved participants, the norms violated by the corrupt act, the wider context in which the corrupt act takes place and its purpose, motive or outcome. It is on such analytical distinctions that the origins and consequences of corruption are explored and tackled. Occurring within government norms and established social structures, petty corruption takes on the smallest level and form, and involves a small number of participants. It thrives in developing countries where government officials are poorly paid and involves exploiting personal connections and giving small bribes to obtain quick services and favors. Grand corruption occurs at top government levels in ways that require large subversions in economic, legal and political systems of a state. Grand corruption does not bear its significance in the involved amount of m oney as much as it does on the level at which it takes place, which is the policy formulation level. Systemic corruption occurs primarily by taking advantage of a process’ or organization’s weakness. Unlike petty corruption which exploits occasional opportunities, systemic corruption is an essential and integrated aspect of the political, social and economic system. Because it is encouraged by factors such as a culture of impunity, monopolistic powers, low pay, discretionary powers and conflicting incentives, systemic corruption is embedded in a broader situation that promotes its sustenance. Characterized by embezzlement, extortion and bribery, it forms a situation where key state processes and organizations are routinely used and dominated by corrupt groups and individuals, leaving people with no options to dealing with the corrupt officials. Police corruption is exhibited in the inappropriate conduct and actions they take in connection with the official duties and r esponsibilities expected of them. Discrimination and miscarriage of justice are largely part of it (Sherman, 1974). Education levels and personalities of the officers involved are significant contribution factors, but the culture of police agencies also plays considerable roles. Misconduct can be predicted by education, where better educated officers are prone to fewer complaints. Police corruption is also promoted by unenforceable laws that govern moral

Is Teacher Certification Worthwhile or Not Essay

Is Teacher Certification Worthwhile or Not - Essay Example Every industry faces high levels of competition, and as such, having a competitive advantage over other firms is of priority for different firms. Subsequently, they hire the best and highest qualified individuals in the market to work in their firms. Governments on the other hand, in an effort to raise their GDP, have seen the importance of investing in quality education for its population. It is with this reason that there is an increase in the demand for teacher certification as countries and firms battle out at the global market arena. This essay addresses the reasons why it is important for every teacher to seek certification before joining the teaching profession. There is an increase in the number of colleges training teachers especially in California. Without any mechanism in place to test the competency of these teachers, there is a high likelihood of there being non-trained as well as poorly trained teachers. A non-trained or poorly trained teacher cannot teach in a competit ive way. Although these colleges are accredited colleges, there is no mechanism in place to prove that a teacher in deed has gone through training and can thus comfortably handle students. Initially, when there were few universities and colleges offering teachers’ training, it was possible to tell the quality of the tutoring. This is however not the case anymore. With the increase in the number of colleges, the only way of determining the quality of training that teachers receive in these colleges is only through the certification process. Additionally, teacher certification is the only way in which a person can prove their skills and expertise. The uniqueness of the teaching profession makes it necessary for the certification of teachers globally, not just in California. A teacher needs to have basic teaching skills in addition to their ability to handle students comfortably. Understanding that teaching entails much more than just classroom teaching is the bottom line for se eking certification. Taking a specifically exam is one of the main ways in which an individual could become a certified teacher. However, there are different kinds of skills that teachers need to have, which different tests seek to test in a teacher. The California Basic Education Skills Test (CBEST) in California is one of these tests that seek to test the basic teaching skills of a teacher in the state of California. Notably, most of the exams test reading skills, writing skills and the computation skills of a teacher. For one to pass the test, the middle graduate student knowledge is mandatory. Therefore, without having acquired this level of knowledge, it is hard for one to pass the test comfortably. The importance of having this certification is evident by the fact that unified school district holds only the certificate of basic education test. This is the first step of becoming a teacher, as one has to take the certification test to qualify as part of the unified school distri ct department. Moreover, the CSEST tests the understanding of the teacher’s basic knowledge, history, and application of skills in the major subject. This makes it possible for the unified district department to screen out teachers by the understanding of the subject and decide that who can be employ. Currently, the CSEST does not require any experience for one to qualify as a

History of Golf Essay Example for Free

History of Golf Essay The word ‘golf’ has originated from Dutch word ‘colf’. It is translated as ‘club’ in English. Golf was often referred to as ‘spel metten colve’ meaning a ‘game with clubs’ in the medieval ages. On Dec. 26, 1297, in Northern Holland, the commoners played the game of colf to celebrate the Kronenburg Castle. ‘Colfers’ or golfers can also be seen in the Dutch artwork of that time period. According to legend, golf started when shepherds near St. Andrews started hitting round stones into the rabbit holes using their wooden crooks. Another group presents the theory that Scottish fisherman amused themselves with this game when they returned from their boats. Roman emperors in the days of Caesar played a golf like game called ‘Paganica’ which involved hitting a feather filled ball and a stick. A similar game was played by the Celtics called the ‘Shinty’ and the people from Laos played ‘Khi’. The origins of the game are still debated by many countries but it is generally assumed that the Scots in the Middle Ages were the first addicts of golf. Scots have made the biggest contribution because they refined the game completely. However, all countries have contributed to making the game what it is today. China, England, Rome, Belgium, Laos all had a game or two in history which used sticks and balls. In 1338, territories were marked in Germany by hitting pebbles with crooks. The greater the distance covered by the pebble the larger the territory owned by the Shepherd. According to the Dutch historian, Steven J. H. van Hengel, Golf originated from the games of ‘Chole’ and ‘Jeu de mail’. The game of golf has existed for more than 500 years. It can be traced back to the times of James II of Scotland. He banned golf on March 6, 1457 because it interfered with archery practice which was badly needed in times of war. In the year 1603 the golf enthusiast and Scottish Baron James VI introduced the game to the English. For countless years the game was played on uneven, rough land with no lush greenery and simple holes were dug in the ground. King Charles I endorsed this game and popularized it in the 16th century. While studying in France, Mary Queen of Scots also introduced Golf to the French people. The term caddie is French for the word ‘cadets’. It was intended for the queen’s helpers or the French Military. The period between 1750 and 1850 has been very important in the history of Golf. During this era, many young golfers were discovered and clubs were formed. Allan Robertson, the first popular golf star was discovered during this time. In 1843, a very important contest took place between the best players which included Willie Dunn and Allan Robertson. Golf grew further during the 1848-1852 period because of many significant events that took place turning the game from local to global. The Gutty Ball introduced in this era drastically changed how golf was played. Tom Morris, the greatest exponent of Gold was also born during this time. The oldest golf course recorded in history is The Old Links at Musselburgh Racecourse. Mary, Queen of Scots played on this course in 1567. No golf society or club was formed before 1744. Some golfers from Edinburgh joined together finally in 1744 to form the Honourable Company of Edinburgh Golfers. Many years later ‘St. Andrews Golfers’ was formed and the name was changed in 1834 to ‘Royal and Ancient Golf Club of St. Andrews’. In 1888, Golf became increasingly popular in United Stated. A Scottish man named John Reid constructed a three hole course near his home in New York. The same year he constructed a golf course on a 30 acre site and formed the St. Andrews Club of Yonkers. The game took off from these humble beginnings and soon became a national sport. The next century saw the arrival of more than thousands of golf courses and clubs all around the United States. Through the years better equipment has helped to change how the game is played. Since the 19th century, we have seen technologically advanced mowers and the introduction of newer golf ball designs and metal shafts. Wooden shafts have been completely replaced today. The golf ball has also evolved through the years. Golf was first played with a feather filled leather ball. These balls were relatively expensive which is why it was commonly played by the Royals. In 1848, Rev. Dr. Robert Adams Paterson made a ball using packing material of Gutta Percha. This ball enhanced the pleasure of playing golf. However, many golfers realized that nicked balls had better flight as opposed to smooth gutta balls. Hence the balls became uneven textured. Today, Golf has broken all boundaries and is played by almost every nation. Talent is emerging from Sweden, Taiwan, Japan etc. Perspectives regarding Golf have also evolved thanks to young golf stars such as Tiger Woods. It is no longer considered a boring game or played only by the elite older generation. Golf is loved and adored by millions around the world.

The Canterbury Tales Essay -- Literary Analysis, Geoffrey Chaucer

Through The Canterbury Tales, Geoffrey Chaucer is able to ironically portray the life friars lived throughout the 14th century. Geoffrey Chaucer was born around 1345 and lived in London. (Strohm par 1). He grew up being trained as a civil servant and diplomat. Around 1366 Chaucer married Queen Philippa of Spain (Encyclopedia of World Biography 483). Through being appointed to Parliament, he traveled to many different countries on diplomatic missions and was influenced by the contrasting types of writing (Strohm par 3). These experiences helped Chaucer to gain knowledge about diverse types of people and English writing, which influenced the way he wrote The Canterbury Tales (par 1). When Chaucer wrote, he often mocked and satirized people he saw on their fashion and etiquette, which had a large part in the way he wrote about certain pilgrims in his novel (par 2). Between the years of 1387 and 1400, Chaucer devoted most of his time to writing one of his most famous pieces, The Canterbu ry Tales. This tale is about thirty pilgrims on a journey to the Shrine of Thomas Beckett at Canterbury (par 7). Each pilgrim is expected to tell four stories; two story for the journey to the shrine and another two for the journey back home. The host is the pilgrim that decides upon the best told story. Whoever relates the best tale receives a meal at Bailey’s Inn. Unfortunately, Chaucer died around 1400 before being able to complete each of the pilgrims’ stories (Strohm par 3). In the Prologue to The Canterbury Tales, Chaucer introduces the Friar as someone who, although is meant to live by God’s deeds and the church, is controlled by his own greed. The tale which the Friar later narrates is appropriate because throughout the story it is evident that... ...that they are both lecherous. This is exemplified through the summoner in the Friar’s prologue. In â€Å"The Friar’s Tale,† the Friar states: He was a thief, a summoner, and a pimp. And he had wenches in his retinue, / . . . / He and these wenches made a gang at it Then he would fetch forth a fictitious writ, Summon them both before the Chapter-bench. (Coghill 295) This description of the summoner overall states how the summoner commits the sin of having sexual intercourse with many women. When the summoner is caught by some men, he blackmails them into letting him go free of charge. The Friar is like the summoner because just as the friar repels the vows of his church, the Friar does as well. Overall, it is evident through â€Å"The Friar’s Tale† that both the summoner and Friar are alike in more ways than one. This is shown through their greed, and habits of lying.

Assignment 1 Demand Estimator Essay

Imagine that you work for the maker of a leading brand of low-calorie, frozen microwavable food that estimates the following demand equation for its product using data from 26 supermarkets around the country for the month of April. For a refresher on independent and dependent variables, please go to Sophia’s Website and review the Independent and Dependent Variables tutorial, located at http://www.sophia.org/tutorials/independent-and-dependent-variables–3. Option 1 Note: The following is a regression equation. Standard errors are in parentheses for the demand for widgets. QD = – 5200 – 42P + 20PX + 5.2I + .20A + .25M (2.002) (17.5) (6.2) (2.5) (0.09) (0.21) R2 = 0.55 n = 26 F = 4.88 Your supervisor has asked you to compute the elasticities for each independent variable. Assume the following values for the independent variables: Q = Quantity demanded of 3-pack units P (in cents) = Price of the product = 500 cents per 3-pack unit PX (in cents) = Price of leading competitor’s product = 600 cents per 3-pack unit I (in dollars) = Per capita income of the standard metropolitan statistical area (SMSA) in which the supermarkets are located = $5,500 A (in dollars) = Monthly advertising expenditures = $10,000 M = Number of microwave ovens sold in the SMSA in which the supermarkets are located = 5,000 Option 2 Note: The following is a regression equation. Standard errors are in parentheses for the demand for widgets. QD = -2,000 – 100P + 15A + 25PX + 10I (5,234) (2.29) (525) (1.75) (1.5) R2 = 0.85 n = 120 F = 35.25 Your supervisor has asked  you to compute the elasticities for each independent variable. Assume the following values for the independent variables: Q = Quantity demanded of 3-pack units P (in cents) = Price of the product = 200 cents per 3-pack unit PX (in cents) = Price of leading competitor’s product = 300 cents per 3-pack unit I (in dollars) = Per capita income of the standard metropolitan statistical area (SMSA) in which the supermarkets are located = $5,000 A (in dollars) = Monthly advertising expenditures = $640 Write a four to six (4-6) page paper in which you: 1. Compute the elasticities for each independent variable. Note: Write down all of your calculations. 2. Determine the implications for each of the computed elasticities for the business in terms of short-term and long-term pricing strategies. Provide a rationale in which you cite your results. 3. Recommend whether you believe that this firm should or should not cut its price to increase its market share. Provide support for your recommendation. 4. Assume that all the factors affecting demand in this model remain the same, but that the price has changed. Further assume that the price changes are 100, 200, 300, 400, 500, 600 dollars. 1. Plot the demand curve for the firm. 2. Plot the corresponding supply curve on the same graph using the following MC / supply function Q = -7909.89 + 79.0989P with the same prices. 3. Determine the equilibrium price and quantity. 4. Outline the significant factors that could cause changes in supply and demand for the product. Determine the primary manner in which both the short-term and the long-term changes in market conditions could impact the demand for, and the supply, of the product. 5. Indicate the crucial factors that could cause rightward shifts and leftward shifts of the demand and supply curves. 6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. Your assignment must follow these formatting requirements: 7. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or  school-specific format. Check with your professor for any additional instructions. 8. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: 9. Analyze how production and cost functions in the short run and long run affect the strategy of individual firms. 10. Apply the concepts of supply and demand to determine the impact of changes in market conditions in the short run and long run, and the economic impact on a company’s operations. 11. Use technology and information resources to research issues in managerial economics and globalization. 12. Write clearly and concisely about managerial economics and globalization using proper writing mechanics. Click here to view the grading rubric.